MURO believe that playing is learning. MURO activity centres have been designed with the help of educational psychologists to encourage children to play and explore the world around them through their senses.
MURO also believe that creativity starts with parents and so encourage parents to be creative with its products by offering ways for them to ‘hack’ their MURO. It is also taking this a step further by offering customers the opportunity to work with MURO in a flexible and remote/virtual capacity that it believes is uniquely suited to new parents. The hope is that this new company structure will inspire and enable people to try new jobs that are better suited to their circumstances after having children.
“I think innovation is about implementation. Bold new ideas are often inadequately supported by existing systems so the real innovation occurs behind the scenes. It’s here that ideas become solutions, and dreamers become innovators.”