In a world where overwork and busyness are the status quo, taking time to sleep, to embrace slowness and to be present in the now are acts of defiance. Leticia Credidio is on a mission to unleash the power of sleep, the essential ingredient for a life better-lived. Her designs offer a radically refreshing aesthetic take on sleepwear and loungewear designed so that wearers can move freely, feel at ease and step into a space of relaxation and inner contentment. Sleep keeps us healthy and energetic. It boosts creativity and focus. Leticia Credidio’s sustainable slow-living brand is for those who want to make the most of what life has to offer. It has been designed in East London and crafted with care so that you can sleep beautifully and wake boldly.
“Innovation means creating new ways of developing ideas, services and products using sustainable tools. Innovative outcomes are to the benefit and improvement of people’s life, wellbeing and society without harming nature.”