The Better World Group created The Green Vic, a pub that aims
to be the world’s most ethical pub.
It employs vulnerable people, such as the homeless and ex-offenders, raises money for local charities weekly and only uses ethical suppliers, such as charities and social enterprises for absolutely everything.
For example, its drinks list helps over 40 charities, its uniform helps the homeless, its soap is made by people with disabilities, its toilet paper builds toilets in Africa and even its accountant gives money back to charity. The ethical pub wants to help as many people and as many causes as possible, one drink at a time.
The Green Vic won the prestigious Rising Star award from The Sustainable Restaurant Association last year and is currently looking for investors to help get a permanent site secured in Shoreditch. It is also looking to franchise with university student bars and hopefully role that model out nationwide.
“Innovation is the best way to predict the future and to create it. To be a pioneer, leader, disrupter and game changer in whatever you do.”