Ruth N & Oliver A

Ruth Nicolls & Oliver Adkins

Churchill Gowns rents and sells graduation gowns directly to UK university students and aims to offer them a more affordable and sustainable alternative to traditional suppliers.

Churchill Gowns is turning the industry on its head by putting students at the heart of what they do: selling and renting gowns directly to students online, at more affordable prices, and offering a convenient home delivery model so they can keep their gowns for longer. Furthermore, every gown made is manufactured entirely from recycled plastic, with each gown saving the equivalent of 28 plastic bottles from landfill. Since launching in May 2018 it has kitted out over 2,500 students for their graduations and recycled the equivalent of over 60,000 plastic bottles into gowns.

“Innovation is about seeing a need, or an opportunity to improve an industry, and coming up with an elegant and daring solution. Fundamentally, in the current climate, any innovation taking place today must have an ethical and sustainable purpose at heart.”

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